A site’s current position for certain keywords, its competitors’ rankings, and additional phrases that potential customers are using to find similar products or services are all part of keyword research, which is frequently the first step in SEO. Finding the keywords that users enter into Google and other search engines can give guidance on what existing material should be optimized and what new content should be produced.

Content marketing is used after potential keywords are found. This could involve developing new content or upgrading already existing content. Because high-quality content is valued by Google and other search engines, it’s crucial to analyze existing content, produce engaging content that offers a satisfying user experience, and increase your chances of appearing higher in search engine results. A good piece of content is more likely to be linked to and shared on social media.

Internal links (links on one’s website) also play a significant part in SEO, making them just as important as external connections. To increase a page’s relevance for particular phrases, a search engine optimizer can enhance a site’s SEO by ensuring that crucial sites are connected to and that appropriate anchor text is used in those connections. A great technique for larger sites to aid search engines in finding and crawling all of the site’s pages is by creating an XML sitemap.

In addition to off-page criteria like links, the webmaster has complete control over on-page elements like upgrading the page’s real structure, which can have a significant positive impact on SEO. Typical on-page optimization strategies include altering the website’s title tag to contain relevant search terms, optimizing the URL of the page to include keywords, and describing images using the alt attribute. Meta tags, like the meta description tag, can be updated to improve a page’s click-through rate from the SERPs even if they don’t directly affect search rankings.